As Covid-19 continues to impact every aspect of society, this year the Brooklyn Film Festival is going virtual. Showing its lineup of 140 films entirely online for free with registration, it is meeting film lovers where they are: their living rooms. While many Americans are sheltering in place, there’s never been a better time to virtually “go” to the Brooklyn Film Festival.
For this year’s campaign, we delved into the shortlisted films and extract some of their most moving moments to reframe them as series of ‘refresher courses’ – re-teaching some of life's most basic interactions such as How to be a Sports Fan, How to Hug and, How to have dinner parties. In other words, we can all relearn how to be human.
Role: Associate Creative Director
CCO: Chris Beresford-Hill
ECDs: Ricard Valero & Al Merry
ACD, Copywriter: Holden Rasche
Senior Designers: Robyn Makinson & Alex Lumain
Agency: TBWA\Chiat\Day
Getting inspiration from the unique stories and perspectives shown in the festival, we created custom typefaces for each film title. With such a wide range of typography styles used throughout the titles, we decided to take elements from each to create a modular typography system, so it feels as alive and human as the films do.
