Ah yes. Product porn. The only porn no one enjoys.
But MTN Dew takes the hand-meets-ice-meets-bottle-meets-sweet-relief formula to the extreme, creating product porn that people actually want to watch.
Cool off with Melt and Horse Fridge.
Role: Associate Creative Director
CCO: Chris Beresford-Hill
ECD: Amy Ferguson & Julia Neumann
Associate Creative Director: Holden Rasche
Director: Andreas Nilsson
Agency: TBWA\Chiat\Day
